The Pickup Game
The billion-dollar pickup industry is surprising, clandestine, and scummy. Expensive workshops and training films promote the idea that women are innately attracted to alpha guys, based on myths and manipulation. Men can become 21st-century Casanovas if they discover strategies to overcome their shyness and become socially powerful. That is, according to the brochure. Ross Jeffries' 1992 self-published book How to Get the Women You Desire into Bed inspired macho guys to promote online. This compelling exposé dismantles the "date and mate" practices of modern snake-oil merchants. From chat rooms to conference halls, self-help workshops prey on the needy.
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