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It was in 1960 when the British television soap opera known as "Coronation Street" had its debut on Granada Television. It didn't take long before it was picked up by other ITV franchises. The lives of the people who live on Coronation Street in Weatherfield, a fictitious neighborhood located in Salford, are the focus of the television show, which revolves around the neighborhood's terraced dwellings, cafe, corner shop, newsagents, textile factory, and the Rovers Return bar. Tony Warren, a local scriptwriter, came up with the idea for the show in 1960 at Granada Television in Manchester, which had only recently been established at the time. The initial idea for a kitchen sink drama made by Warren was turned down by Sidney Bernstein, the creator of the station; nevertheless, producer Harry Elton was successful in convincing Warren to produce the program for a total of thirteen pilot episodes. After its initial airing on the 9th of December in 1960, it quickly rose to the top of the ratings to become the most popular program on British television. It has been one of the most financially lucrative programs on British commercial television, which has been the driving force behind the success of both the Granada Television franchise and the broadcaster ITV. Granada Television uses the Granada Studios in Manchester to produce the long-running soap opera Coronation Street. It is broadcast in each and every ITV region, in addition to being shown abroad. On September 17, 2010, it passed General Hospital as the TV soap opera with the longest production run currently airing anywhere in the globe. The popular British soap opera Coronation Street is renowned for its realistic portrayal of a working-class neighborhood, which it combines with humorous situations and compelling people.