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Sherwood Schwartz is responsible for the creation of the American sitcom Gilligan's Island, which was originally produced by United Artists Television. Schwartz also serves as the show's executive producer. Bob Denver, Alan Hale Jr., Jim Backus, Natalie Schafer, Tina Louise, and Russell Johnson were among the cast members of the situation comedy series. Dawn Wells also appeared on the show. Beginning on September 26, 1964 and running through September 4, 1967, it was broadcast on the CBS network for a total of three seasons. The show initially featured the comedic exploits of seven castaways as they fought to live on the island on which they had been stranded. Philip Morris & Company and Procter & Gamble were the companies that sponsored the show when it first aired. The tensions between the many castaways and their unsuccessful attempts to escape their predicament are the primary focus of the majority of the show's episodes. There were a total of 98 episodes produced for the television series Gilligan's Island. The first season of the show was produced in black-and-white and consisted of a total of 36 episodes. After then, these programs received a color makeover for syndication. Color photography was utilized for the production of the show's second and third seasons, as well as all three television movie sequels. The show was successful in the ratings during its initial run, and it continued to grow in popularity during the decades that it was broadcast in syndication, particularly in the 1970s and 1980s when many markets broadcasted it in the late afternoon or evening after school had let out. Today, the titular character of the television show Gilligan is widely acknowledged as an important figure in American popular culture.