The Profit
When Marcus Lemonis isn't operating his multibillion-dollar firm, Camping World, he's on the lookout for cash-strapped enterprises that are ready for a purchase. He's effectively turned around more than 100 businesses in the last ten years. Now he's bringing those skills to CNBC and doing something no one has ever done before on television: he's risking millions of dollars of his own money. Lemonis offers an unbeatable offer in each episode: his cash in exchange for a piece of the company and a cut of the earnings. And once inside these businesses, he'll do practically everything to preserve the company and make a profit, including sacking the president, promoting the secretary, and doing the work himself.
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